2013年11月26日星期二

Is PLM use expected to surge?


Since 1989, Accenture has maintained a Product Lifecycle Management (PLM) practice. According to the company, since the inception of the practice, it has served more than 250 clients on the use of Explosion Proof Products a range of industries. For Accenture, this is business as usual, considering the growth in PLM use as a supply chain management best practice for larger companies and a supply chain requirement for supplier companies looking to remain in the supply tiers of those larger companies.
 
In October of 2013, however, Accenture made some big moves on the PLM front—announcing acquisition moves with two PLM consulting and system integration companies in that one month. On October 1, Accenture announced that it had completed its acquisition of Stuttgart, Germany-based Prion Group — a consulting and systems integrator that specializes in Siemens PLM Of the Prion acquisition, Accenture said that Prion Group's workforce "specializes in PLM strategy and process consultancy, system implementation, data migration, application management and PLM as a managed service." PCO Innovation’s business focuses on PLM platforms from Dassault Systèmes, PTC and Siemens.
 
When a company like Accenture makes back-to-back moves in a Integrated Control Products technology space like PLM, it's usually a safe bet that things are heating up in that sector or are expected to do so soon. With that in mind, I connected with Sergio Colella, managing director at Accenture, to get a clearer picture of Accenture’s plan in this area.
 
"Two drivers have caused the [PLM] sector to start gathering pace," says Colella, "the impact of global operating models and the complexity of the latest generation of products."
 
He adds that, though PLM was once viewed as being a "specialist area of engineering departments," it is now "a mainstream practice among manufacturers because these technologies and associated processes can increase speed-to-market of new products, improve traceability of products, and support integration of customer feedback to continuously improve in-market products, maximizing returns and lifespan."
 
As for Accenture’s plans for these two companies, Collella says, "The acquisitions will help further expand Accenture's PLM business capabilities, creating the full range of services and solutions needed to drive large-scale PLM transformation programs.  The combined capabilities will create a market-leading global PLM offering for a range of manufacturing industries, including industrial equipment, Distribution Box, electronics and high-tech, aerospace and defense, and consumer goods and services."
 
Clearly, Accenture believes that manufacturers are increasingly viewing PLM as a strategic technology, rather than as a collective resource for accessing CAD/CAM/CAE and/or simulation. Bottom line: Accenture sees PLM becoming more important to mainstream manufacturing applications and they're positioning themselves to play a big role in the adoption and use of the technology across industries.
http://en.ofweek.com

2013年11月19日星期二

Eyeview Launches Black Friday Booster to Drive Holiday Sales


The leading provider of personalized digital video advertising solutions for brand marketers, today announced a new solution to help retailers promote Black Friday deals, boost foot traffic and ultimately increase sales. Aptly named the Black Friday Booster, this solution will enable retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals, in advance of the renowned annual sales day, famous for kicking off the commercial Holiday season.
With the Black Friday Booster, retailers can deliver hundreds of thousands of personalized, relevant video ads according to the demographic, purchase behavior and geo-location of each unique viewer nationwide. Eyeview's unique solution enables brands to advertise Black Friday door-buster products that are specifically targeted based on each individual Home Theatre System preferences, on a mass scale. In addition, the Black Friday Booster will also feature a countdown to Black Friday and a map of the local retailers closest to each viewer, based on their location.
"Consumers are so inundated with Black Friday advertisements and deals, it's impossible for retailers to cut through the noise and reach their customers with deals and products that are specifically relevant to them, especially on a local level," said Oren Harnevo, Founder & CEO, Eyeview. "The Black Friday Booster solution allows retailers with multiple stores to advertise deals via personalized video on a hyper-local level, customized based on individual customer preference. Meaning the right video ad will be seen by the right MP3 Player."
Targeting products to Television through personalized video ads, based on demographic information, behavioral preferences and each consumer's geographic distance from local retailers, can drive huge brand awareness and directly increase purchase intent, ultimately boosting foot traffic to local retailers and sales events. With the Black Friday Booster solution, brands can effectively leverage the benefits of customized video ads to educate consumers on various local Black Friday deals and, importantly, to increase their Black Friday 2013 revenues.
http://en.ofweek.com