Eyeview Launches Black Friday Booster to Drive Holiday Sales

The leading provider of personalized digital video advertising solutions for brand marketers, today announced a new solution to help retailers promote Black Friday deals, boost foot traffic and ultimately increase sales. Aptly named the Black Friday Booster, this solution will enable retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals, in advance of the renowned annual sales day, famous for kicking off the commercial Holiday season.

With the Black Friday Booster, retailers can deliver hundreds of thousands of personalized, relevant video ads according to the demographic, purchase behavior and geo-location of each unique viewer nationwide. Eyeview's unique solution enables brands to advertise Black Friday door-buster products that are specifically targeted based on each individual Home Theatre System preferences, on a mass scale. In addition, the Black Friday Booster will also feature a countdown to Black Friday and a map of the local retailers closest to each viewer, based on their location.

"Consumers are so inundated with Black Friday advertisements and deals, it's impossible for retailers to cut through the noise and reach their customers with deals and products that are specifically relevant to them, especially on a local level," said Oren Harnevo, Founder & CEO, Eyeview. "The Black Friday Booster solution allows retailers with multiple stores to advertise deals via personalized video on a hyper-local level, customized based on individual customer preference. Meaning the right video ad will be seen by the right MP3 Player."

Targeting products to Television through personalized video ads, based on demographic information, behavioral preferences and each consumer's geographic distance from local retailers, can drive huge brand awareness and directly increase purchase intent, ultimately boosting foot traffic to local retailers and sales events. With the Black Friday Booster solution, brands can effectively leverage the benefits of customized video ads to educate consumers on various local Black Friday deals and, importantly, to increase their Black Friday 2013 revenues.

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